July 2017
Get Clicked, Read, Shared & Liked in Portland | July 27-28, 2017
In an era of constant digital distraction, how do we reach readers online? Learn to write webpages, blog posts and social media messages that reach readers online in this digital-writing workshop. You’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing. Don't miss this opportunity to learn with veteran writer and trainer Ann Wylie! Fee: $895-$1,795 Early access and group discounts available! IABCOC members…
Find out more »November 2017
Oh, So Sweet: Kyra Bussanich cooks up a potent marketing strategy
She’s a pastry chef and entrepreneur who doesn't spend any money on paid advertising, but gets a ton of business from referrals, word-of-mouth marketing, and a strong online presence. Join us for lunch on November 8 to learn how Kyra Bussanich utilizes a variety of communications channels that include social media, podcast participation, and TV appearances as part of building brand equity, which all drive awareness and ultimately visits to Kyra’s Bake Shop in Lake Oswego. Don’t miss this great opportunity to lunch, learn, and enjoy something sweet!
Find out more »February 2018
Social Media Updates Guaranteed to Shuffle Your Social Strategies
Facebook's news feed is in a state of flux, and this has big implications for communicators tasked with building and maintaining thriving online communities. At the next IABC luncheon, Carri Bugbee provides crucial information about the most important updates, tools, and predictions for 2018. Join us on Wednesday, February 21 at the University Club of Portland for a fast-paced 45-minute presentation by Carri that will help you improve your marketing strategies right now and prepare for what’s coming. About Carri Bugbee…
Find out more »April 2018
Marketing Secrets from Weiden + Kennedy (April 18)
Britton Taylor, group planning director at Weiden + Kennedy, will share unique approaches to marketing at the IABC April 18 lunch at the University Club. About Britton Britton has led W+K strategic planning for Starbucks, Coca Cola and Diet Coke and Old Spice. He was the strategist behind the wildly popular “Smell Like a Man, Man” campaign for Old Spice, which included the Emmy Award–winning “Man Your Man Could Smell Like” film and the “Responses” campaign, an experiment in…
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