In an era of constant digital distraction, how do we reach readers online? Learn to write webpages, blog posts and social media messages that reach readers online in this digital-writing workshop. You’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via […]
She’s a pastry chef and entrepreneur who doesn't spend any money on paid advertising, but gets a ton of business from referrals, word-of-mouth marketing, and a strong online presence. Join us for lunch on November 8 to learn how Kyra Bussanich utilizes a variety of communications channels that include social media, podcast participation, and TV appearances as part of building brand equity, which all drive awareness and ultimately visits to Kyra’s Bake Shop in Lake Oswego. Don’t miss this great opportunity to lunch, learn, and enjoy something sweet!
Facebook's news feed is in a state of flux, and this has big implications for communicators tasked with building and maintaining thriving online communities. At the next IABC luncheon, Carri Bugbee provides crucial information about the most important updates, tools, and predictions for 2018. Join us on Wednesday, February 21 at the University Club of Portland […]
Britton Taylor, group planning director at Weiden + Kennedy, will share unique approaches to marketing at the IABC April 18 lunch at the University Club. About Britton Britton has led W+K strategic planning for Starbucks, Coca Cola and Diet Coke and Old Spice. He was the strategist behind the wildly popular “Smell Like a […]
The new IABC/Oregon-Columbia board is putting together some events for the future. We hope to see you at a virtual event soon.
We’re inviting you to join us for a short Happy Hour Meet and Greet with your fellow IABC/Oregon-Columbia members and friends. No set agenda or topic, but we’ll have a few questions in our back pocket in case the conversation gets a little quiet.