Author Archives: ChrisWain

Did you attend Cultivate Critical Connections in February?

anna_browneby Anna Browne, Senior Editor and Writer for The Standard

No matter where you are in your career, it’s still your career. Where you’ve worked and what kind of communicating you’ve done is defined by your unique experiences. So whether you’ve had a lot of years of experience or only a few, it’s always fascinating to hear about the careers of other communicators. What are they working on? What deadlines and challenges do they face? How much does social media play a role? How much critical planning or measurement do they really do? Continue reading

Mitigating the Perfect Storm

Mitigating the Perfect Storm: Navigating your Team Successfully Through Big Organizational Changes

Beth Montag-Schmaltz talks to IABC Oregon-ColumbiaBudget cuts, new leadership, reorganization, new product launches, mergers & acquisitions — change is the only constant these days, causing change saturation & impacting organizational agility.

On October 16, 2013, IABC Oregon-Columbia hosted Beth Montag-Schmaltz of PeopleFirm, one of Puget Sound Business Journal’s Top 100 Fastest Growing Private Companies (2011 and 2012).

View Beth’s slides here.

Communications professionals serve a critical strategic role in times of change. Help your organization make the leap from a project view to an enterprise view, and transform employees into champions for change!

Beth Montag-Schmaltz shared a tool to identify areas of change saturation in your organization, and walked us through an exercise to get you on your way to developing your own change management communications strategy!

Feb. 11, 2013: Developing a Winning Mobile & Video Marketing Strategy – Kent Lewis

Today more consumers own mobile devices than televisions, offering communicators direct and personal access to a large population via voice and text messaging, email, web browser and applications. Digital video, led by YouTube, is also a rapidly growing and increasingly effective form of marketing.

Kent Lewis, Anvil Media

Kent Lewis, Anvil Media

On February 11th, Kent Lewis, President & Founder of Anvil Media, outlined effective mobile and video marketing strategies and tactics, as well as tools and trends. Attendees were able to develop or further optimize their mobile and video marketing programs for 2013 and beyond.

Download Video Marketing Slides.

“Thank you Kent Lewis for giving a fantastic presentation on how to develop a successful mobile & video marketing strategy. Until tonight I never thought that the ‘How to Tie a Tie’ videos on YouTube could potentially generate $4,000 a year for their producers. I especially liked the advice around keeping text transcripts of your video to use in SEO and stripping the audio to upload to iTunes. There were many ‘good practice’ tidbits that seemed very easy to perform, but also very easy to forget.”
-Alexander J. Domingo