Programs and Events

Thursday, Feb. 16: Twitter: The Ultimate Listening Tool

Catherine Carr, brand consultant and Twitter evangelist
Thursday, February 16

Catherine Carr, brand consultant and Twitter evangelist, presents “Twitter: The Ultimate Listening Tool.” Catherine will explain the power of Twitter search and the valuable insights you can uncover – even if you never actually tweet! She will show you how to better understand your audience, make better products, discover opportunities, and improve your communication, just by listening.

Catherine is a creative, consumer-focused brand thinker with 15 years of experience at Microsoft, Cranium, and Hasbro. As the founder and principal of Secret Sauce Creative, she helps clients integrate social and word-of-mouth marketing techniques to transform their communications, consumer research, customer service, and product development. You can find her on Twitter at @mamatweeta.

Thursday, February 16, 11:30 a.m. – 1 p.m.
The Benson Hotel, 309 SW Broadway, Portland
Prices: $25 (OCIABC members); $35 (non-members); student discount available

Register today

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More events  

IABC International professional development events

Visit other local marketing and communications groups’ sites for their calendar of events:

• Public Relations Society of America (Portland chapter)
• American Marketing Association (Portland chapter)
• Portland Advertising Federation
• Self-Employed Creative Professionals
• SEMpdx – Search Engine Marketing Professionals of Portland
• Society for Technical Communication (Willamette valley Chapter)
• Social Media Club of Portland
• PDXMindshare: Portland, Oregon networking organization that specializes in connecting qualified professionals with interested companies through email job postings and a monthly networking event.
• PDXNex: Links to groups, conferences, calendars, and education for New Media Professionals (Design, Development & Marketing) in Portland, Oregon