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February 2017

Leverage Video to Rev Up Your Marketing in 2017 | February 23

February 23 @ 11:30 am - 1:00 pm
University Club of Portland,
1225 SW Sixth Avenue
Portland, 97204 United States
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Kent Lewis shares strategies and tactics that get results at our February IABC lunch event. Digital video had a big year in 2016, with significant increases in advertising spend, new features (Instagram Stories, Facebook Live) and new products (360 video, drones) taking hold. Compound that with the fact that YouTube is the second largest search engine that converts customers more effectively than any other social platform, according to research. As such, it is imperative for marketers and brands to create compelling…

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June 2017

IABC World Conference | Global Business: Lead Communication—Make Real Impact

June 11 @ 8:00 am - July 14 @ 5:00 pm

Registration for the 2017 IABC World Conference, 11–14 June 2017 in Washington D.C., is now open. If you register for the super-saver rate by 31 December you can save over US$400 compared to the full price. And if you become an IABC member at the same time, you can save over US$800 compared to the full price for a non-member! Just follow the prompts during the online registration to make that happen. Register early to join your peers from around the world to learn,…

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July 2017

Get Clicked, Read, Shared & Liked in Portland | July 27-28, 2017

July 27 @ 8:00 am - July 28 @ 5:00 pm
Billy Frank Jr. Conference Center Ecotrust, The Natural Capital Center,
721 NW 9th Ave #200
Portland, OR 97209 United States
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In an era of constant digital distraction, how do we reach readers online? Learn to write webpages, blog posts and social media messages that reach readers online in this digital-writing workshop. You’ll learn techniques for overcoming the obstacles of reading on the screen to get the word out on the web, in social media and via content marketing. Don't miss this opportunity to learn with veteran writer and trainer Ann Wylie! Fee: $895-$1,795 Early access and group discounts available! IABCOC members…

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