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Time for Communicators to Deviate from the Status Quo | April 12

April 12 @ 11:30 am - 1:00 pm

Are communicators navigating the upheaval in today’s world with a sense of a urgency and purpose?

The velocity of change in today’s world can be unnerving. Cars that drive themselves. Bursts of 140-character missives that impact the Presidential election. A startup trying to invent the perfect no-meat hamburger, thanks to $182M in venture capital (not a typo). As Dennis Hopper once said: “It’s nutty out there.”

As communicators, we feel the change. Employees expect, no make that demand, transparency in communications. The internet has commoditized news announcements. Facebook has more to say about the reach of a news story than The New York Times, The Wall Street Journal and the Associated Press … combined. Our bosses and clients want us to control the message in a world where everyone has access to a digital pulpit and the means to amplify.

But are we as communicators changing with a sense of a urgency, with a sense of purpose, to navigate the upheaval in today’s world?

That’s the question that Lou Hoffman, CEO of The Hoffman Agency will explore during this IABC lunch event.

Join us for lunch, networking and learning that will leave you valuable insights about how communicators can approach the rapid change occurring in our field.

Date: Wednesday, April 12th @ 11:30am – 1:00pm
Location: University Club of Portland
Cost: Members: $30; Non-members $35 (Includes lunch)

MC Register

About Lou Hoffman


Lou Hoffman is the CEO of The Hoffman Agency. Lou and his wife Heather launched the consultancy in 1987, expanding from Silicon Valley into a global player with offices in Asia and Europe as well as the U.S. Starting with a focus on the tech sector, the firm’s work today cuts across both consumer and B2B markets with clients ranging from Google to Nautilus to the French government. An advocate of the communications profession, Lou writes on areas that touch the broad communications sphere — storytelling, branding, digital, paid media, journalism, etc. — at www.IshmaelsCorner.com. He’s also been known to frequent Salt & Straw (Almond Brittle with Salted Ganache) during stops in Portland. More information on the Agency, which celebrates its 30-year anniversary later this year, can be found at www.hoffman.com.


April 12
11:30 am - 1:00 pm


IABC – Oregon Columbia Chapter


University Club of Portland
1225 SW Sixth Avenue
Portland, 97204 United States
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