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Marketing Secrets from Weiden + Kennedy (April 18)
April 18, 2018 @ 11:30 am - 1:00 pm$35
Britton has led W+K strategic planning for Starbucks, Coca Cola and Diet Coke and Old Spice.
He was the strategist behind the wildly popular “Smell Like a Man, Man” campaign for Old Spice, which included the Emmy Award–winning “Man Your Man Could Smell Like” film and the “Responses” campaign, an experiment in real-time branding that is still one of the fastest growing, most popular online interactive advertising campaigns in history. That’s just one example in a long trail of award-winning and effective work for the brand, earning accolades as one of the “biggest business comebacks in the past 20 years” from Fast Company.
So when you’ve been so instrumental helping to revive a brand’s business, naturally the agency would put you on another account in need of a turnaround … KFC. Britton and the team are leading an effort to drive awareness and reconsideration with a new generation of fast-food eaters.
Is there a secret to this success? Could it be hip hop? Britton knows marketers are always chasing young people. He feels young people around the world revere hip hop. Using popular W+K campaigns, he will draw a correlation between the ways hip hop has forever changed the music industry and what marketers can learn from the genre to succeed in the new economy.
Date: Wednesday, April 18, 11:30 am – 1:00 pm.
Location: University Club of Portland, 1225 SW 6th Ave, Portland
Cost: Members: $30; Non-members $35 (Includes lunch)