Leverage Video to Rev Up Your Marketing in 2017 | February 23
February 23 @ 11:30 am - 1:00 pm
Kent Lewis shares strategies and tactics that get results at our February IABC lunch event.
Digital video had a big year in 2016, with significant increases in advertising spend, new features (Instagram Stories, Facebook Live) and new products (360 video, drones) taking hold. Compound that with the fact that YouTube is the second largest search engine that converts customers more effectively than any other social platform, according to research. As such, it is imperative for marketers and brands to create compelling video content.
Kent Lewis, President of Anvil Media, will share strategies and tactics that result in a comprehensive and engaging video presence across the digital landscape, including YouTube. This presentation will include the latest tips and tricks for creating, optimizing, syndicating and measuring video content that will impact the bottom line.
Join us for lunch, networking and learning that will leave you with an actionable checklist to build and market your brand via digital video.
About Ken Lewis
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is an integrated marketing consultancy which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
• Inc. 5000: Fastest growing private companies in America
• Portland Business Journal: Oregon’s Most Admired Companies
• Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
• Portland Business Journal: Corporate Philanthropy Awards winner
• Clutch: Top Pay-per-Click Agencies in America
With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor. Lewis also regularly contributes to industry publications including Business2Community and iMedia Connection.
As a long-time entrepreneur, he’s an investor and advisor to a host of emerging Portland-based companies, including DreamPath, Gas Anywhere, Journey Fitness, RISEcx, Syndical and Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.
Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Oregon Chapter Marketer of the Year in 2012 and Top 20 Digital Marketing Strategists 2015.