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Registration open for 20th annual Communicators Conference!
Conference check-in starts at 8:00 am
Click here today to read about the keynote speakers and register!
Join the IABC Oregon-Columbia Board!
New term starts July 2015
Are you looking to develop your leadership skills? Do you want to help our IABC chapter be a valuable resource for our local professional communicators community? Join the IABC Oregon-Columbia Board and do both!
The IABC Oregon-Columbia Board is seeking new members. Board membership is a great opportunity to develop your leadership skills and build your professional network. It also looks great on a resume!
Board responsibilities vary, and may include managing the IABC newsletter; coordinating membership communications and engagement efforts; doing website, social media and PR management; planning programs and events, and more. Board members serve a one-year term. The next term starts July 2015. We need you!
IABC member profile: Jim Endicott
Did you attend Cultivate Critical Connections in February?
By Anna Browne, Senior Editor and Writer for The Standard.
No matter where you are in your career, it’s still your career. Where you’ve worked and what kind of communicating you’ve done is defined by your unique experiences. So whether you’ve had a lot of years of experience or only a few, it’s always fascinating to hear about the careers of other communicators. What are they working on? What deadlines and challenges do they face? How much does social media play a role? How much critical planning or measurement do they really do?
I found the answers to these questions and much more at the February event in the Melody Ballroom. Approximately fifteen communicators attended. It was a great location and the time could only have been better spent with increased attendance so more of us could share our stories across the table.
The five topic choices were communications planning strategies, internal/employee communications, metrics and reporting, cultivating strategic relationships and getting skin in the game using newer channels. There weren’t enough of us to complete all five tables, but the tables that filled enjoyed lively conversation and a spirited exchange of questions and answers until our time was up.
I loved the concept of a self-directed professional learning opportunity. It was like an IABC or PRSA conference in one room with the tables representing the different workshops where you could participate and learn. The best part was the flexibility to change tables or stay and explore the topic you were discussing. It was also fun to connect with old friends and meet new people through these conversations. And I learned I will never complain about a tight deadline again after listening to the people from Portland Center Stage!
The value of IABC membership
by Paul Canaday-Elliott, VP Membership, IABC Oregon-Columbia
|At the start of the year, we sent out a survey to members asking, “What do you value about your IABC membership? What do you need? What can be better?” Here are the results so far.
Areas of expertise
We asked members to rate their level of expertise on a variety of communications-related subjects, such as communications planning, corporate social responsibility, crisis communications, and metrics. Not surprisingly, writing was listed as the #1 area of expertise, followed by employee communications, communications planningand publications. Areas in which members felt they had the most room for growth were intranet development and speech writing. Interestingly, nearly 60% of respondents checked gamification as not applicable.
IABC Membership Benefits
We asked members to rate both their level of interest and their level of satisfaction with the benefits that IABC membership offers. Here is a snapshot of those results.
Level of Interest
Level of Satisfaction
Interest and satisfaction levels in professional development events, workshops and conferences remain high. Members also expressed a high level of interest in job listings and networking opportunities but had mixed reviews in terms of their level of satisfaction. Online training / webinars had the lowest level of satisfaction.
Topics for Future Professional Development Programs
Finally, we asked members to vote for the topics that they most want to hear about in future professional development programs. The results are in the table below.
Even though members ranked communications planning as being among their top areas of expertise, it still remains the number one topic of interest for workshops and events. Social media for internal communications, online content management, and crisis communications / issues management also ranked high.
Relevant, engaging professional development opportunities and workshops remains a key priority for our members. The OCIABC Board is committed to organizing events that will provide our members with insight and practical knowledge while also enabling them to expand their professional network. Thank you to all who responded to the survey. For those of you who have not yet done so, we encourage you to let us hear your voice; click here to take the survey. Your feedback is important and valuable!
Are you seeking to connect with other Oregon-Columbia IABC members about something specific?
This month’s request comes from Linda Baker. Linda is currently on the OCIABC Board and believes there is truth in the current business phrase: “Change is the new normal.”
Are you a change leadership communications professional?
Linda seeks to connect with communicators who are a critical part of their organization’s change leadership team. She would like to discuss change leadership communication methodologies and valuable certifications. Connect with Linda via email at firstname.lastname@example.org.
*Requests must meet OCIABC Board standards.