Today more consumers own mobile devices than televisions, offering communicators direct and personal access to a large population via voice and text messaging, email, web browser and applications. Digital video, led by YouTube, is also a rapidly growing and increasingly effective form of marketing.
On February 11th, Kent Lewis, President & Founder of Anvil Media, outlined effective mobile and video marketing strategies and tactics, as well as tools and trends. Attendees were able to develop or further optimize their mobile and video marketing programs for 2013 and beyond.
“Thank you Kent Lewis for giving a fantastic presentation on how to develop a successful mobile & video marketing strategy. Until tonight I never thought that the ‘How to Tie a Tie’ videos on YouTube could potentially generate $4,000 a year for their producers. I especially liked the advice around keeping text transcripts of your video to use in SEO and stripping the audio to upload to iTunes. There were many ‘good practice’ tidbits that seemed very easy to perform, but also very easy to forget.”
-Alexander J. Domingo